The 20th century, 80 years were filled with a romantic and heroic era of color, in that many of the classic period of the birth of ideas and products, such as Spike Lee's film and Jordan Shoes.

Years later, when we suddenly become nostalgic, they find that they are also in trouble Zengyin many problems, such as too much a minority position, high return on investment with their business not directly proportional to and so on, but it has proved: No matter when, Spike * Lee's film and Jordan Shoes are unsurpassed. In an era of global businesses and customers there is a pressing need for a hero to help them tide over the acute shortage of idols of the times, the hero can not be high above, we can not Yongzhisufen he wanted from the civilians, while difficult to achieve our prices and the ideal.

Fortunately, there have been two such idols, at the same time, they represent the development of the poor has also been more and more attention. Today, Michael and Mars has become history, but their impact has continued.

This year is the black Hollywood director Spike Lee directing and starring in 1986 film "full assurance of success" (She's gotta have it) release the 20th anniversary of when he would never have guessed from this, he made history. The film finally won the Cannes Film Festival Young Cinema Award. Film's hero is a Mingjiaomaer Boutros Blackman basketball fans, a typical Brooklyn Hip-Hop boy, Jordan Shoes, doing a marketing job. His standard dress is a Brooklyn, round hat, oversized Cazals, neck, hanging from a 18k gold is also engraved his name placards. Is this trendy guy, wearing his shoes every day in order to fall asleep, even with his beloved Nora girls together was no exception. Of course, he was Michael Jordan fan. In fact, Mars is a Spike Lee by Nike invited to the history of the most popular shoes - Jordan Shoes, the third generation of the promotional activities of specially shaped figure, and he has also witnessed its glory. In the film, Mars as an ordinary person's physical condition has reached the height of Michael Jordan, which makes each of the fans are no longer satisfied with "like Michael," they also want their own state from the Jordan even more so. So, if Jordan Shoes is the product, then Maersibu Blackman is an absolute good salesman.

According to this classic movie clip made of 30-second commercials broadcast immediately after the sensational effect, advertising posters became more than 10-year-olds bedroom, an essential collection. In the ESPN organization for nearly 25 years, the best sports commercial films voted in, the ad ranking sixth. In the ad, Blackmon continued to Michael for his interest to problems, and even think they have found the secret of the success of Michael, that is: "Hey, give you money, it is that pair of shoes!" Indeed, not only for Spike created the Jordan Shoes promotion into a personalized color, but also the history of culture in the shoes left a thick stroke. Since then, he and Michael Jordan Shoes, Jordan, as well as formed a deep bond.

From 1988 to 1995, Spike's "Mars" has always been the official spokesman of Jordan Shoes, every year he would bring our different Jordan Shoes, want to come this is also an honor bar. Meanwhile, Spike also constantly on the road in the film breakthrough in 1989, his "do Kuixin Shi" (Do The Right Thing) has won an Oscar for original screenplay nomination. In addition, he directed the "Jungle Fever", "black tide" and other film because of its alternative style and abundant imagination, giving a strong business climate in Hollywood with great impact. Most of his films to different ethnic groups in American society, the tensions between New York and the theme of ordinary people, and formed a unique, "Lee movie."